WordPress is an online, open source website creation tool written in PHP.
But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search
engines (such as Google AdWords and Microsoft Bing Ads).
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites.
Digital marketing agencies rely on tools to deliver the best results to their clients fast and efficiently. However, multiple services create a lot of data noise. So how do you cut through all that noise and report on exactly what your clients care about? Deliver maximum value to clients, and use one tool to pull engagement metrics, source/medium breakdown, and campaign effectiveness- all at your fingertips.
Even if you've never worked with images on your computer, you may have heard of Photoshop. Available for both Windows and Mac, Adobe Photoshop is an extremely powerful application that's used by many professional photographers and designers. You can use Photoshop for almost any kind of image editing, such as touching up photos, creating high-quality graphics, and much, much more.